Week 5

Advertising and Marketing Strategies for Amazon Sellers

• Delve into the world of Amazon advertising and sponsored products, discovering how to effectively promote your products to a targeted audience.
• Learn how to set up and optimize sponsored product campaigns, maximizing visibility and ROI within Amazon’s advertising ecosystem.
• Harness Amazon’s marketing tools and resources to drive traffic and sales, including techniques for optimizing product listings and leveraging promotional opportunities.
• Explore strategies for building and managing a customer email list, fostering customer relationships and driving repeat business outside of the Amazon platform.